Enhanced descriptions from Syndetics:

Combining a wide-ranging discussion of the major issues of design with detailed and practical information, Norman Potter looks at the possibilities and limits of design, considers the designer as artisan and as artist, and asks: "What is good design?"What is a Designer prompts its readers to think and act for themselves. The work adds up to a powerful and endlessly rewarding resource for students of all ages. First published in 1969, the book is now reissued to present the enduring coreof Potter's arguments. An afterword by Robin Kinross sets the work andits author in their contexts.

Table of contents provided by Syndetics

• Introduction (p. 7)
• 1 What is a designer? (p. 10)
• 2 Is a designer an artist? (p. 15)
• 3 Design education: principles (p. 21)
• 4 What is good design? (p. 31)
• 5 Problems with method (p. 46)
• The artist: Toltec poem (p. 65)
• 6 Designer as artisan (p. 66)
• 7 Reading for design (p. 76)
• 8 Summary: students as designers (p. 94)
• Reference
• 9 Explanation (p. 97)
• 10 How is design work done? (p. 100)
• 11 Communication for designers (p. 109)
• 12 Simple graphics: a strategy (p. 116)
• 13 Drawings and models (p. 121)
• 14 Survey before plan (p. 125)
• 15 Asking questions (p. 133)
• 16 Reports and report writing (p. 139)
• 17 Booklist (p. 145)
• Appendixes
• 18 Advice for beginners (p. 153)
• 19 Questioning design (p. 155)
• 20 Conference report (p. 160)
• 21 Matchbox maxims (p. 162)
• 22 The Bristol experiment (p. 164)
• 23 Text references (p. 169)
• Afterword (p. 173)
• Index of names (p. 177)