Enhanced descriptions from Syndetics:

Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research

Table of contents provided by Syndetics

• University of South Florida, USA
• University of Utah, USA
• University of Ulster
• St. Anne's College, Oxford
• Berry College, Mt. Berry, USA
• Arizona State University, USA
• Birmingham Business School, University of Birmingham
• Columbia University, USA
• University of California, Irvine, USA
• University of Wisconsin, USA
• University of Edinburgh
• University of Ulster, Coleraine
• University of Lancaster
• Auburn University, Alabama, USA
• Rutgers, The State University of New Jersey, USA
• University of Wisconsin - Madison, USA
• Dublin City University
• Nottingham Trent University
• University of California, Irvine, USA