Enhanced descriptions from Syndetics:

In this exciting, full-color book, Stephen Pite creates a collaborative forum aimed at engaging readers in digital design while offering a point of entry into a process in which innovation and communication are being continually refined. Central to the book is a series of progressively challenging projects, ranging from traditional print to sophisticated websites, interactive CD-ROMs and multimedia, and 3-D motion graphics. Heavily illustrated with compelling work by students enrolled in Graphic Design programs across the U.S., The Digital Designer takes readers step-by-step through the design process with unprecedented attention to developing and refining the design concept, as well as the execution strategy. Narrative solicited directly from Graphic Design instructors accompanies illustrations of high-quality student work, helping to explain and reinforce important digital design principles and methods. The result is a book that empowers 21st century Graphic Designers, enabling them to work effectively across a wide range of fully digital and exponentially expansive media as they promote goods and services and build links between present and future. Benefits: Each project introduces a "design problem," and then leads the reader through the process of designing a solution through conceptualization, research, development of the design strategy and production. Emphasis is on design research and design strategies, equipping readers with the knowledge needed to proceed self-critically through each step of the design process. Projects range from business cards and letterhead to software packaging and high-tech information kiosks, exposing readers to the entire portfolio of skills required of today's digital designers. Best practices reveal solutions to digital design challenges that truly work and are endorsed by Graphic Design instructors at reading colleges and universities across the country. Helpful advice and guidance for each project is prov

Table of contents provided by Syndetics

• Design Method (p. XV)
• Discipline (p. xv)
• Discovery (p. xv)
• Design (p. xvi)
• Development (p. xvii)
• Deployment (p. xvii)
• Getting Started (p. XIX)
• Thumbnails (p. xix)
• Roughs (p. xx)
• Composition and Grid (p. xxi)
• Visual Hierarchy (p. xxii)
• Comps (p. xxiii)
• Professional Perspective: Seeking Significance (p. xxv)
• Section I Design for Print
• Chapter 1 Identity, Collateral, and Corporate Communications (p. 1)
• Logo Design (p. 1)
• Logos and the Corporate Client (p. 4)
• Logos for Small Business (p. 5)
• Institutional Logo Design (p. 7)
• Logo Design in the Entertainment Industry (p. 10)
• Business Letterhead and Cards (p. 11)
• Collateral Cards (p. 19)
• Announcement Cards (p. 22)
• Promotional Cards (p. 25)
• Invitation Cards (p. 27)
• Promotional Brochures (p. 29)
• Newsletters (p. 32)
• Media Kits (p. 36)
• Annual Reports (p. 40)
• Branding and Identity (p. 43)
• Professional Perspectives: Branding Essentials (p. 49)
• Chapter 2 Entertainment Design for Film, Theatre, and Music (p. 51)
• One-Sheets and Film Posters (p. 52)
• Theatrical Handbills and Posters (p. 56)
• Theater Programs (p. 58)
• Entertainment Advertising: Film and Theater (p. 60)
• CD Mini-Magazines, Labels, and Tray Sheets (p. 62)
• Concert Poster (p. 65)
• Music Advertisements (p. 67)
• Gallery Announcements (p. 68)
• Small Graphics: Tickets (p. 71)
• Large Graphics: Billboards (p. 73)
• Professional Perspectives: Poster as an Art Form (p. 76)
• Chapter 3 Advertising and Promotional Design (p. 81)
• Advertising Concepts (p. 81)
• Advertising Campaigns (p. 84)
• Lifestyle Ads (p. 87)
• Technical Product Ads (p. 89)
• Pharmaceutical Ads (p. 90)
• Magazine Ads (p. 92)
• Newspaper Ads (p. 94)
• Professional Perspectives: The "Think" System (p. 96)
• Chapter 4 Editorial Design: Books and Magazines (p. 99)
• Book Cover Design (p. 100)
• Trade Books (p. 101)
• Showcase Books (p. 102)
• Juvenile Books (p. 103)
• Special Edition Books (p. 104)
• How-To Books (p. 106)
• Nonfiction Books (p. 107)
• Fiction Books (p. 108)
• Book Interior Design (p. 110)
• Fiction Books (p. 114)
• Technical Books (p. 115)
• Educational Books (p. 116)
• Special Edition Books (p. 119)
• Professional Perspectives: Grids or No Grids: Working from Chaos to Structure (p. 121)
• Catalog Design (p. 123)
• Fashion Catalogs (p. 123)
• Consumer Product Catalogs (p. 125)
• Technology Catalogs (p. 127)
• College Catalogs (p. 128)
• Magazine Design (p. 132)
• The Masthead (p. 132)
• The Editorial Spread (p. 133)
• Editorial Spread: Sports (p. 134)
• Editorial Spread: Fashion (p. 135)
• Editorial Spread: News (p. 136)
• Editorial Spread: Art (p. 138)
• Editorial Spread: Special Interest (p. 139)
• New Magazine Design (p. 141)
• Professional Perspectives: Digital Workflow for Publications (p. 148)
• Chapter 5 Information Design: Directional, Instructional, and Quantitative (p. 153)
• Menus (p. 154)
• Product Labels (p. 159)
• Questionnaires and Surveys (p. 161)
• Charts and Graphs (p. 163)
• Appointment Book (p. 166)
• Calenders (p. 169)
• Timelines (p. 172)
• Flow Charts (p. 175)
• Way Faring (p. 176)
• Gameboards and Games (p. 181)
• Signage Systems (p. 183)
• Information Kiosks (p. 186)
• Professional Perspectives: On Image and Type (p. 189)
• Chapter 6 3-D Design: Point-of-Purchase, Display, and Package Design (p. 193)
• Food and Beverage Labels (p. 195)
• Hangtags and Display Signage (p. 196)
• Cosmetic Packaging (p. 200)
• Specialty Products (p. 201)
• Jewel Cases (p. 203)
• Shopping Bags (p. 204)
• Gift Package (p. 205)
• Video Boxes (p. 207)
• Software Packages (p. 209)
• Professional Perspectives: The Freeway of Domes (p. 211)
• Section II Design for New Media
• Digital Storyboards (p. 220)
• Professional Perspectives: Visual Storytelling (p. 222)
• Chapter 7 Interactive CD-Rom (p. 233)
• Promotional CD-Rom (p. 233)
• Educational CD-Rom (p. 236)
• Entertainment CD-Rom (p. 238)
• Edutainment CD-Rom (p. 241)
• Professional Perspectives: Interface: A Paradigm Shift (p. 246)
• Chapter 8 Web Design (p. 249)
• Web Page Design (p. 249)
• The Mini-Site (p. 252)
• Interactive Elements (p. 255)
• The Complex Web Site (p. 257)
• The Personal Web Site (p. 259)
• E-Commerce Web Site (p. 261)
• Promotional Web Sites (p. 264)
• Banner Ads (p. 266)
• Web Animation (p. 267)
• Interactive Web Sites (p. 270)
• Zines (p. 272)
• Professional Perspectives: Brand Experience (p. 276)
• Chapter 9 Motion Graphics (p. 283)
• Motion Logo (p. 284)
• News Graphics (p. 286)
• Sports Graphics (p. 287)
• Opening Title Sequence (p. 289)
• Special Effects (p. 292)
• Professional Perspectives: Moving into Web Motion Design (p. 295)
• Postscript (p. 300)
• Collaboration (p. 300)
• Teaming (p. 300)
• How To (p. 301)
• Thanks to all (p. 302)
• List of Contributors (p. 302)
• The Faculty (p. 302)
• The Students (p. 303)
• Index (p. 305)