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The trend forecaster's handbook / Martin Raymond.
By: Raymond, Martin
Publisher: London : Laurence King, 2010Description: 216 p. : col. ill. ; 29 cm001: 25035ISBN: 9781856697026Subject(s): Consumer behaviour | Consumers -- Attitudes | Motivation research (Marketing) | New productsDDC classification: 658.8342
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 658.575 RAY (Browse shelf(Opens below)) | 2 | Available | 099803 | |||
| Book | MAIN LIBRARY Book | 658.575 RAY (Browse shelf(Opens below)) | 3 | Available | 099274 |
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| 658.575 OAK Design management: a handbook | 658.575 PRE How to market design consultancy services : finding, winning and keeping clients / | 658.575 RAY The trend forecaster's handbook / | 658.575 RAY The trend forecaster's handbook / | 658.575 RAY The trend forecaster's handbook / | 658.575 TOP Management of design projects | 658.575 TRO Innovation management and new product development / |
Enhanced descriptions from Syndetics:
The Trend Forecaster's Handbook is a sharp, in-depth and highly visual textbook and teaching aid forstudents and academics keen to know more about the world of trends, trend forecasting, and consumer-insight techniques.
This "how to" book provides design students with skills to understand and track trends and use them to inform their research, design, and product development. With quotes, interviews, and case studies of key players.
Includes glossary and index.
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