The trend forecaster's handbook / Martin Raymond.
Publisher: London : Laurence King, 2010Description: 216 p. : col. ill. ; 29 cm001: 25035ISBN: 9781856697026Subject(s): Consumer behaviour | Consumers -- Attitudes | Motivation research (Marketing) | New productsDDC classification: 658.8342Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Book | MAIN LIBRARY Book | 658.575 RAY (Browse shelf(Opens below)) | 2 | Available | 099803 | |||
Book | MAIN LIBRARY Book | 658.575 RAY (Browse shelf(Opens below)) | 3 | Available | 099274 |
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Enhanced descriptions from Syndetics:
The Trend Forecaster's Handbook is a sharp, in-depth and highly visual textbook and teaching aid forstudents and academics keen to know more about the world of trends, trend forecasting, and consumer-insight techniques.
This "how to" book provides design students with skills to understand and track trends and use them to inform their research, design, and product development. With quotes, interviews, and case studies of key players.
Includes glossary and index.
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