Enhanced descriptions from Syndetics:

This text provides an accessible introduction and overview of research methods for studying media, communication and culture, drawing on both social science and humanities methodologies. The text covers the strengths, weaknesses, inherent assumptions and theoretical underpinnings of each methodology. It gives clear guidance, regarding how to use the methodologies and situates this in the context of critical evaluations of previously published research, thus encouraging students' development of skills in evaluating their own work and the work of others.

Table of contents provided by Syndetics

• Acknowledgements
• Of Elephants, Definitions and Models: the Context of Media Research Getting Started
• Part One Research On Audiences
• Researching Audiences
• Gathering Data on Audiences
• Audience Research - Analysis and Interpretation
• Part Two Research On Institutions
• Researching Media Institutions
• Gathering Data on Institutions
• Institutional Research - Analysis and Interpretation
• Part Three Research On Texts
• Researching Texts
• Gathering and Analysing Textual Data
• Interpretation of Textual Data
• Reaching Conclusions, Evaluating the Research, Writing the Report
• Glossary
• Bibliography