Media research techniques / Arthur Asa Berger
By: Berger, Arthur Asa
Publisher: London : SAGE, c1998Description: 175p. ill. [some b/w]; 23 cm001: 11005ISBN: 0761915370Subject(s): Mass media | Research methods | Social research | SurveysDDC classification: 302.23 BER
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 302.23 BER (Browse shelf(Opens below)) | 1 | Available | 081922 |
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| 302.23 BAN Characters : cultural stories revealed through typography / | 302.23 BAR Mass communication theory: foundations, ferment, and future | 302.23 BER Media research techniques / | 302.23 BER Media research techniques / | 302.23 BER Essentials of visual communication / | 302.23 BIG Postmodern media culture / | 302.23 BIG Postmodern media culture / |
Enhanced descriptions from Syndetics:
Arthur Asa Berger′s essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition , Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.
Includes tables
Includes index
Table of contents provided by Syndetics
- Part 1 Research Projects
- Guided Research Projects
- Research Logs
- Content Analysis
- Newspaper Comics Pages
- Survey Interviews
- Media Utilization
- Social Roles
- Television Soap Opera Characters
- Depth Interviews
- Favorite Singers and Recordings
- Rhetorical Analysis
- Magazine Advertisements
- Library Research
- Audiences of Radio Talk Shows
- Focus Groups
- Reasons for Attending Films
- Experiments
- Humor
- Participant Observation
- Video Game Players
- Historical Research
- Images of Shopping Malls in the Popular Press
- Comparative Analysis
- Images of Disneyland (and Disneyworld) in the American Popular and Scholarly Press
- Part 2 Writing And Thinking
- Writing with Style
- Avoiding Common Writing Errors
- Avoiding Common Reasoning Errors
- Writing a Research Report
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