Priceless : the hidden psychology of value / William Poundstone.
By: Poundstone, William
Description: ix, 330 pages : illustrations (black and white) ; 20 cm001: 22180ISBN: 9781851688296Subject(s): Prices | Value -- Psychological aspects | PricingDDC classification: 338.52
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 338.52 POU (Browse shelf(Opens below)) | 1 | Available | 089723 |
Enhanced descriptions from Syndetics:
In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the burgeoning growth of price-consultants who advise retailers from Nike to Nokia, Poundstone shows how behavioural decision theory has revolutionised the pricing strategies of major corporations.
Informed by fascinating behavioural experiments and packed with real-life examples, Priceless explains why prices are so important, and the tricks that companies use to sell their goods. It will prove indispensable to
anyone who buys, sells, or negotiates.
Originally published: 2010.
Includes bibliographical references and index.
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