The cluetrain manifesto / Rick Levine ... [et al.].
Contributor(s): Levine, Rick
Publisher: New York : BasicBooks, 2011Edition: 10th anniversary edDescription: xxi, 298 p. ; 21 cm001: 22170ISBN: 9780465024094Subject(s): Electronic commerce -- Social aspects | Customer relations -- Technological innovations | Internet marketing | Corporate culture | Information superhighway -- Economic aspectsDDC classification: 303.4833
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 303.4833 CLU (Browse shelf(Opens below)) | 1 | Available | 089779 |
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| 303.4833 CHA How to thrive in the digital age / | 303.4833 CHU Control and freedom : power and paranoia in the age of fiber optics / | 303.4833 CHU Control and freedom : power and paranoia in the age of fiber optics / | 303.4833 CLU The cluetrain manifesto / | 303.4833 COL Youtube strategies : making and marketing online video / | 303.4833 CON Connected viewing : selling, streaming, & sharing media in the digital era / | 303.4833 CON Contextual media : multimedia and interpretation / |
Enhanced descriptions from Syndetics:
The Cluetrain Manifesto began as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal , and NPR, posted 95 theses about the new reality of the networked marketplace. Ten years after its original publication, their message remains more relevant than ever. For example, thesis no. 2: "Markets consist of human beings, not demographic sectors"; thesis no. 20: "Companies need to realize their markets are often laughing. At them." The book enlarges on these themes through dozens of stories and observations about business in America and how the Internet will continue to change it all.
With a new introduction and chapters by the authors, and commentary by Jake McKee, JP Rangaswami, and Dan Gillmor, this book is essential reading for anybody interested in the Internet and e-commerce, and is especially vital for businesses navigating the topography of the wired marketplace.
This ed. originally published: 2009.
Includes index.
Table of contents provided by Syndetics
- Foreword (p. ix)
- The Cluetrain Manifesto (p. xiii)
- 95 theses for the people of earth-the Web site that started it all
- Introduction (p. 1)
- Introduction to the Tenth Anniversary Edition (p. 3)
- The End? Of Business? As Usual?
- Markets Are Relationships (p. 9)
- But How Does It Taste? (p. 23)
- Obedient Poodles for God And Country (p. 37)
- In Defense of Optimism (p. 53)
- 1 Internet Apocalypso (p. 73)
- 2 The Longing (p. 111)
- 3 Talk is Cheap (p. 119)
- 4 Markets Are Conversations (p. 147)
- 5 The Hyperlinked Organization (p. 187)
- 6 Ez Answers (p. 233)
- 7 Post-Apocalypso (p. 245)
- Journalism as a Conversation (p. 257)
- How Lego Caught the Cluetrain (p. 267)
- Cluetrain In the Cubicle (p. 277)
- Acknowledgments (p. 285)
- Where Are They Now? (p. 287)
- Index (p. 291)
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