How to set up and run a fashion label / Toby Meadows.
By: Meadows, Toby
Publisher: London : Laurence King Publishing, 2012Edition: Second editionDescription: 200 pages : illustrations (black and white, and colour) ; 25 cm001: 22143ISBN: 1856698920; 9781856698924Subject(s): Fashion merchandising | New business enterprisesDDC classification: 687.068
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 687.068 MEA (Browse shelf(Opens below)) | 1 | Available | 089748 | |||
| Book | MAIN LIBRARY Book | 687.068 MEA (Browse shelf(Opens below)) | 2 | Available | 095109 | |||
| Book | MAIN LIBRARY Book | 687.068 MEA (Browse shelf(Opens below)) | 3 | Available | 112804 | |||
| Book | MAIN LIBRARY Book | 687.068 MEA (Browse shelf(Opens below)) | 4 | Available | 112942 |
Enhanced descriptions from Syndetics:
No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business - from marketing and PR to manufacturing your collection, and where to find the money to finance it all. In How to Set Up and Run a Fashion Label 2nd edition, Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories or footwear sectors. Packed with tips, case studies and tasks to help you analyse yourself, your market and your product, the book is designed for anyone wanting to start their own fashion business. This new, expanded edition contains information on e-commerce, sustainability, five new case studies and updated images throughout.
Previous ed.: 2009.
Includes bibliographical references and index.
There are no comments on this title.