Enhanced descriptions from Syndetics:

Branding for Nonprofits provides the processes, tools, and thinking needed to brand or rebrand. Author DK Holland--a pioneer in the field--helps nonprofits approach the rebranding process with confidence and enthusiasm. Case studies reveal real-life situations in which nonprofits have successfully created branding opportunities out of dilemmas, creating a distinctinve, clear identity that furthers their mission. Inspiring and demystifying, this book is the essential tool for nonprofits seeking to communicate their important work in a bold voice. * Addresses the connection between branding and fund-raising * There are 1.6 million nonprofits in the United States. Stand out from the crowd!

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Table of contents provided by Syndetics

• Acknowledgments (p. viii)
• Foreword (p. x)
• Chapter 1 What's That Branding Buzz I Hear? And Why Nonprofits Can't Afford to Ignore It (p. 2)
• Chapter 2 Anatomy of a Design Brief: Start to Get Your Nonprofit Brand in Focus (p. 20)
• Chapter 3 It Takes a Village to Raise a Brand: The Roles and Responsibilities of the Branding Team (p. 31)
• Chapter 4 Getting the Team Ready to Birth the Brand (p. 41)
• Chapter 5 Spotlight on Designers: What They Do and How They Do It (p. 49)
• Chapter 6 The Design Process: Taking It in Phases (p. 62)
• Chapter 7 Finding the Sweet Spot: Arriving at a New Brand Identity That Everyone Can Embrace (p. 75)
• Chapter 8 The Devil's in the Details: From Inspiration to Implementation (p. 85)
• Chapter 9 The Big Switcheroo: Implementing Your New Brand (p. 93)
• Chapter 10 Storytelling and the Brand: A Thousand Words...and Loads of Pictures (p. 101)
• Chapter 11 Looking Inside the Funder's Mind: The Board, the Staff, and Branding (p. 116)
• Chapter 12 On the Evolution of Branding: You've Come Such a Long, Long Way, Baby! (p. 128)
• Branding Resources (p. 139)
• Appendix A Aish Branding Guide: "Guidelines Without the Guilt" (p. 141)
• Appendix B Branding the AIGA (p. 159)
• Appendix C BAM Graphic Standards Guide (p. 165)
• Appendix D Governance Matters Presentation (p. 171)
• Brand Glossary (p. 179)
• About the Author (p. 185)
• Index (p. 187)