A designer's research manual : succeed in design by knowing your clients and what they really need / Jenn + Ken Visocky O'Grady.
By: Visocky O'Grady, Jennifer
Contributor(s): Visocky O'Grady, KennethSeries: Design field guides: Publisher: Beverly, Mass. : Rockport, 2009Description: 192 p. : ill. (chiefly col.), ports. (some col.) ; 26 cm001: 21981ISBN: 1592535577; 9781592535576Subject(s): Commercial art -- United States -- Marketing | Marketing researchDDC classification: 741.6068
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 741.6068 VIS (Browse shelf(Opens below)) | 1 | Available | 089702 |
Enhanced descriptions from Syndetics:
Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.
Originally published: 2006.
Includes bibliographical references and index.
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