More than a name : (Record no. 581)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00672nam a22002295 4500 |
| 001 - CONTROL NUMBER | |
| control field | 10398 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210222151743.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090401t xxu||||| |||| 00| 0 eng d |
| 020 10 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 2940373000 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) 60144 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.134 DAV |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Davis, Melissa |
| 9 (RLIN) | 2734 |
| 245 10 - TITLE STATEMENT | |
| Title | More than a name : |
| Remainder of title | an introduction to branding / |
| Statement of responsibility, etc. | by Melissa Davis |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Lausanne,Switzerland : |
| Name of publisher, distributor, etc. | Ava, |
| Date of publication, distribution, etc. | 2005 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | 240 p. |
| Other physical details | ill.[chiefly col.] |
| Dimensions | 30 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliography, webography, index, acknowledgments |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Corporate image |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising campaigns |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MAIN LIBRARY | MAIN LIBRARY | Book | 16/03/2006 | 24.95 | 35 | 1 | 659.134 DAV | 091548 | 28/09/2023 | 28/09/2023 | 1 | 24.95 | 22/02/2021 | Book | |||||
| Dewey Decimal Classification | MAIN LIBRARY | MAIN LIBRARY | Book | 11/08/2006 | 24.95 | 24 | 659.134 DAV | 091486 | 23/07/2021 | 05/02/2018 | 2 | 24.95 | 22/02/2021 | Book |