MARC details
000 -LEADER |
fixed length control field |
04212nam a2200709 i 4500 |
001 - CONTROL NUMBER |
control field |
BDZ0047499444 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
StDuBDS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230320155627.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
210519s2022 enka f b 001|0|eng|d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780367490553 (pbk.) : |
Terms of availability |
36.99 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
Canceled/invalid ISBN |
9781003044246 (ebook) : |
Terms of availability |
No price |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
StDuBDS |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
StDuBDS |
Modifying agency |
StDuBDSZ |
050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD9940.A2 |
Item number |
G65 2022 |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
BEA |
Source |
ukslc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
WF |
Source |
bicssc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KC |
Source |
bicssc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJS |
Source |
bicssc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJSA |
Source |
bicssc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJC |
Source |
bicssc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KNPR |
Source |
bicssc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KNSX |
Source |
bicssc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
WF |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KC |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJS |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJSA |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJC |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KNP |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
AKT |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJ |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJK |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJSG |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KND |
Source |
thema |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
746.920684 |
Edition number |
23 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Golizia, Dario, |
Dates associated with a name |
1966- |
Relator term |
author. |
245 14 - TITLE STATEMENT |
Title |
The fashion business : |
Remainder of title |
theory and practice in strategic fashion management / |
Statement of responsibility, etc. |
Dario Golizia. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
London : |
Name of producer, publisher, distributor, manufacturer |
Routledge, |
Date of production, publication, distribution, manufacture, or copyright notice |
2022. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xv, 221 pages : |
Other physical details |
illustrations (black and white) ; |
Dimensions |
25 cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
336 ## - CONTENT TYPE |
Content type term |
still image |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
366 ## - TRADE AVAILABILITY INFORMATION |
Detailed date of publication |
20210719 |
Availability status code |
POD |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
1. Fashion business and strategic marketing 2. Large unspecialised fashion companies 3. Historic fashion brands 4. Contemporary fashion brands 5. Industrial fashion brands 6. Fast fashion brands 7. Emerging brands specialising in ready-to-wear 8. Brands specialising in formal menswear 9. Brands specialising in casualwear 10. Brands specialising in underwear 11. Brands specialising in activewear 12. Brands specialising in streetwear 13. Brands specialising in bags 14. Brands specialising in footwear 15. Conclusions: shared critical factors of success and future scenarios of the fashion industry in collaboration with Sennaith Ghebreab |
520 8# - SUMMARY, ETC. |
Summary, etc. |
This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry. Providing a wholistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point, and social media. |
Expansion of summary note |
This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry.Providing a holistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point and social media. Based on examples from international organisations - including Off-White, Nike and Zara, as well as leading luxury brands - the author identifies 13 core market sectors and explores the strategies applied in each: from creativity to their supply chain and sustainability, from segmentation strategy to brand policies and from pricing to distribution. Each chapter includes features to aid student learning, including interviews with a wide range of experts from across the industry as well as student activities and reflection points.Theoretically grounded yet practical in its approach, this is important reading for advanced undergraduate and postgraduate students of Strategic Fashion Management, Fashion Marketing and Communications, Fashion Merchandising and Luxury Fashion. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Fashion merchandising. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Clothing trade |
General subdivision |
Management. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Clothing trade |
General subdivision |
Marketing. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Beauty and Fashion. |
Source of heading or term |
ukslc |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Handicrafts, decorative arts & crafts |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Economics |
Source of heading or term |
thema |
9 (RLIN) |
14481 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Sales & marketing |
Source of heading or term |
thema |
9 (RLIN) |
20600 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
Source of heading or term |
thema |
9 (RLIN) |
13459 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business strategy |
Source of heading or term |
thema |
9 (RLIN) |
13887 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Retail & wholesale industries |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Fashion & textiles |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business & Management |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
International business |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Web-marketing |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Manufacturing industries |
Source of heading or term |
thema |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |