The fashion business : (Record no. 39387)

MARC details
000 -LEADER
fixed length control field 04212nam a2200709 i 4500
001 - CONTROL NUMBER
control field BDZ0047499444
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230320155627.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210519s2022 enka f b 001|0|eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780367490553 (pbk.) :
Terms of availability 36.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781003044246 (ebook) :
Terms of availability No price
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Description conventions rda
Transcribing agency StDuBDS
Modifying agency StDuBDSZ
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD9940.A2
Item number G65 2022
072 #7 - SUBJECT CATEGORY CODE
Subject category code BEA
Source ukslc
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Subject category code WF
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Subject category code KC
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Subject category code KJS
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Subject category code KJSA
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Subject category code KJC
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Subject category code KNPR
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Subject category code KNSX
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Subject category code WF
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Subject category code KC
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Subject category code KJS
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Subject category code KJSA
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Subject category code KJC
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Subject category code KNP
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Subject category code AKT
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Subject category code KJ
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Subject category code KJK
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Subject category code KJSG
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072 #7 - SUBJECT CATEGORY CODE
Subject category code KND
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082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 746.920684
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Golizia, Dario,
Dates associated with a name 1966-
Relator term author.
245 14 - TITLE STATEMENT
Title The fashion business :
Remainder of title theory and practice in strategic fashion management /
Statement of responsibility, etc. Dario Golizia.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London :
Name of producer, publisher, distributor, manufacturer Routledge,
Date of production, publication, distribution, manufacture, or copyright notice 2022.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 221 pages :
Other physical details illustrations (black and white) ;
Dimensions 25 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
336 ## - CONTENT TYPE
Content type term still image
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
366 ## - TRADE AVAILABILITY INFORMATION
Detailed date of publication 20210719
Availability status code POD
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note 1. Fashion business and strategic marketing 2. Large unspecialised fashion companies 3. Historic fashion brands 4. Contemporary fashion brands 5. Industrial fashion brands 6. Fast fashion brands 7. Emerging brands specialising in ready-to-wear 8. Brands specialising in formal menswear 9. Brands specialising in casualwear 10. Brands specialising in underwear 11. Brands specialising in activewear 12. Brands specialising in streetwear 13. Brands specialising in bags 14. Brands specialising in footwear 15. Conclusions: shared critical factors of success and future scenarios of the fashion industry in collaboration with Sennaith Ghebreab
520 8# - SUMMARY, ETC.
Summary, etc. This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry. Providing a wholistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point, and social media.
Expansion of summary note This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry.Providing a holistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point and social media. Based on examples from international organisations - including Off-White, Nike and Zara, as well as leading luxury brands - the author identifies 13 core market sectors and explores the strategies applied in each: from creativity to their supply chain and sustainability, from segmentation strategy to brand policies and from pricing to distribution. Each chapter includes features to aid student learning, including interviews with a wide range of experts from across the industry as well as student activities and reflection points.Theoretically grounded yet practical in its approach, this is important reading for advanced undergraduate and postgraduate students of Strategic Fashion Management, Fashion Marketing and Communications, Fashion Merchandising and Luxury Fashion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Fashion merchandising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Clothing trade
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Clothing trade
General subdivision Marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Beauty and Fashion.
Source of heading or term ukslc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Handicrafts, decorative arts & crafts
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Economics
Source of heading or term thema
9 (RLIN) 14481
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term thema
9 (RLIN) 20600
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Source of heading or term thema
9 (RLIN) 13459
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business strategy
Source of heading or term thema
9 (RLIN) 13887
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Retail & wholesale industries
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Fashion & textiles
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business & Management
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element International business
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Web-marketing
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Manufacturing industries
Source of heading or term thema
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     PRINT MAIN LIBRARY MAIN LIBRARY Book 20/03/2023 39.99 2 1 746.9 GOL 114863 11/04/2024 21/03/2024 1 39.99 20/03/2023 Book

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