MARC details
000 -LEADER |
fixed length control field |
02912nam a2200541 i 4500 |
001 - CONTROL NUMBER |
control field |
BDZ0027515151 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
StDuBDS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20221124140406.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
161011s2017 enka 001|0|eng|d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781782436584 (hbk.) : |
Terms of availability |
20.00 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
Canceled/invalid ISBN |
9781782436713 (ebook) : |
Terms of availability |
No price |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
StDuBDS |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
StDuBDS |
Modifying agency |
StDuBDSZ |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF6181 |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
BUS |
Source |
ukslc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
3JJP |
Source |
bicssc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
BGB |
Source |
bicssc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
3JM |
Source |
bicssc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KNTY |
Source |
bicssc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
3MPQ |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
DNBB |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
3MR |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KNT |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJSA |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJSP |
Source |
thema |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1125 |
Edition number |
23 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Myers, Richard, |
Relator term |
author. |
245 10 - TITLE STATEMENT |
Title |
Chutzpah & Chutzpah : |
Remainder of title |
Saatchi & Saatchi : the insiders' stories / |
Statement of responsibility, etc. |
Richard Myers, Simon Goode and Nick Darke. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
London : |
Name of producer, publisher, distributor, manufacturer |
Michael O'Mara Books Limited, |
Date of production, publication, distribution, manufacture, or copyright notice |
2017. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xi, 195 pages : |
Other physical details |
illustrations (black and white, and colour) ; |
Dimensions |
24 cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
336 ## - CONTENT TYPE |
Content type term |
still image |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
366 ## - TRADE AVAILABILITY INFORMATION |
Detailed date of publication |
20170202 |
Availability status code |
Available |
500 ## - GENERAL NOTE |
General note |
Includes index. |
520 8# - SUMMARY, ETC. |
Summary, etc. |
Name the first advertising agency that comes into your head. Exactly. The story of Saatchi & Saatchi told as it has never been told before: by the people who were really there. 'Chutzpah & Chutzpah' tells the story of the extraordinary success of this famous - and sometimes infamous - advertising agency. |
Expansion of summary note |
This is the story of the rise and rise of advertising giant Saatchi & Saatchi as it has never been told before. With over 200 astonishing first-hand accounts from the people who were really there, this is a fascinating insight into a remarkable success story and an unorthodox business.Responsible for generating some of the most memorable and groundbreaking advertising of the last fifty years, Saatchi & Saatchi became infamous in their own right. Made up of maverick thinkers and ingenious talent, they broke rules and won big pitches, attracting the business of some of the world's most successful companies.For the first time, the extraordinary story of Saatchi & Saatchi's meteoric rise is told by those instrumental in its success - creatives, account handlers, PAs and directors - each with their own fascinating stories to tell. |
610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
Saatchi & Saatchi |
General subdivision |
History. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business and Management. |
Source of heading or term |
ukslc |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Later 20th century c 1950 to c 1999 |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Biography: business & industry |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
21st century, c 2000 to c 2100 |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Media, entertainment, information & communication industries |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
Source of heading or term |
thema |
9 (RLIN) |
13459 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Public relations |
Source of heading or term |
thema |
9 (RLIN) |
15953 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Goode, Simon, |
Relator term |
author. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Darke, Nick, |
Relator term |
author. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |