MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03488nam a2200457 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
BDZ0037772566 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20220930163748.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190122t20192019at a f b 001|0|eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781473760271 (pbk.) : |
| Terms of availability |
58.99 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
StDuBDS |
| Modifying agency |
StDuBDSZ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.D5 2019 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Source |
ukslc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJ |
| Source |
bicssc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
JNT |
| Source |
bicssc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJ |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
JNT |
| Source |
thema |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dibb, Sally, |
| Dates associated with a name |
1963- |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing concepts and strategies. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
8th edition / |
| Remainder of edition statement |
Sally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Australia : |
| Name of producer, publisher, distributor, manufacturer |
Cengage, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2019] |
| -- |
2019 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 814 pages : |
| Other physical details |
illustrations (colour) ; |
| Dimensions |
26 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
still image |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 366 ## - TRADE AVAILABILITY INFORMATION |
|---|
| Detailed date of publication |
20190228 |
| Availability status code |
Available |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous edition: 2012. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part I: Marketing Defined and Marketing in Context: -- 1. The marketing concept -- 2. Marketing strategy and understanding competitors -- 3. The marketing environment -- 4. Marketing in international markets and globalization -- Part II: Understanding and Targeting Customers: -- 5. Consumer buying behaviour -- 6. Business markets and business buying behaviour -- 7. Segmenting markets -- 8. Targeting and positioning -- 9. Marketing research -- Part III: Marketing Programmes - Products and Services, Brands, Place and Channels, Promotion and Marketing Communications, Digital and Pricing: -- 10. Product decisions -- 11. Branding and packaging -- 12. Developing products and managing product portfolios -- 13. The marketing of services -- 14. Marketing channels -- 15. Channel players and physical distribution -- 16. An overview of marketing communications -- 17. Advertising, public relations and sponsorship -- 18. Sales management, sales promotion, direct mail, direct marketing and the web -- 19. Digital marketing -- 20. Pricing -- 21. Modifying the marketing mix for business markets, services and in international marketing -- Part IV: Marketing Management: -- 22. Marketing planning and forecasting sales potential -- 23. Implementing strategies, internal marketing relationships and measuring performance -- 24. Responsible marketing |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
'Marketing Concepts and Strategies' combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation. |
| Expansion of summary note |
Now in its 8th edition, Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing. It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in the modern world. Updated to include new trends and challenges in the industry and with a diverse range of pedagogical features to help students learn in a variety of ways, the new edition continues to be a comprehensive guide to Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 9 (RLIN) |
15374 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business and Management. |
| Source of heading or term |
ukslc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business & Management |
| Source of heading or term |
thema |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Teaching skills & techniques |
| Source of heading or term |
thema |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Simkin, Lyndon, |
| Dates associated with a name |
1961- |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pride, William M., |
| Dates associated with a name |
1942- |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ferrell, O. C., |
| Relator term |
author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |