MARC details
| 000 -LEADER |
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| fixed length control field |
06013nam a2200481 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
BDZ0038653142 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20220930114231.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
191017t20202020enka f b 001|0|eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781526847232 (pbk.) : |
| Terms of availability |
54.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781526847249 (ebook) : |
| Terms of availability |
No price |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
StDuBDS |
| Modifying agency |
StDuBDSZ |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.J5 2020 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Source |
ukslc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJ |
| Source |
bicssc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJS |
| Source |
bicssc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJ |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJS |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
WZS |
| Source |
thema |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jobber, David, |
| Dates associated with a name |
1947- |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Principles and practice of marketing. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Ninth edition / |
| Remainder of edition statement |
David Jobber and Fiona Ellis-Chadwick. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London : |
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill Education, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2020] |
| -- |
2020 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxx, 831 pages : |
| Other physical details |
illustrations (colour) ; |
| Dimensions |
26 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
still image |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 366 ## - TRADE AVAILABILITY INFORMATION |
|---|
| Detailed date of publication |
20190329 |
| Availability status code |
In stock |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous edition: 2016. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
PART 1Fundamentals of Marketing 1 Marketing and the Organization 2 The Marketing Environment 3 Consumer Behaviour 4 Business-to-Business Marketing 5 Marketing, Ethics and Society 6 Marketing Analytics and Research 7 Market Segmentation and Positioning PART 2Creating Customer Value 8 Value Through Brands 9 Value Through Services 10 Value Through Relationships 11 Value Through Innovation 12 Value Through Pricing PART 3Communicating and Delivering Customer Value 13 Integrated Marketing Communications 14 Mass Marketing Communications 15 Direct Marketing Communications 16 Digital Marketing and Social Media 17 Distribution and Channel Management PART 4Marketing Planning and Strategy18 Marketing Planning: An Overview of Strategic Analysis and Decision making19 Analysing Competitors and Creating a Competitive Advantage 20 Product Strategy: Lifecycle, Portfolio and Growth 21 Global Marketing Strategy 22 Managing Marketing Implementation, Organization and Control |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing and adverts to demonstrate marketing principles in practice. |
| Expansion of summary note |
The ninth edition of McGraw-Hill's leading textbook, Principles and Practice of Marketing, provides a contemporary and modern introduction to marketing. Covering the importance of customer value alongside the 4Ps, this authoritative text provides students with a core understanding of the wider context of marketing operations within companies, illustrated with innovative examples of marketing in practice. It has been updated with the latest developments, such as trends towards social and ethical marketing and cutting-edge technological change.Find Out:The crucial role that retail plays in promoting the economic and social health of towns and cities.How Maltesers won the Channel 4 TV competition championing diversity and disability.How companies are using social media influencers to promote their brands.How data analytics and artificial intelligence are refocusing Harley Davidson's marketing strategy.How Manchester City FC is innovating in high-tech marketing and co-creation.Key features:A brand-new chapter on Digital Marketing, and a focus on technology throughout the text.A structure that focuses on the importance of Customer Value.Fully updated to reflect the latest technologies and digital developments.New and updated Marketing in Action boxes and Mini Cases, focusing on European and Global companies including Amazon, Pandora, Zara and IKEA44 new and updated end-of-chapter cases provide insights across a range of businesses including high street fashion stores and supermarkets (Burberry, Nordstrom, Coop Danmark, H&M), Airlines and services (EasyJet, Starbucks) and high-tech operations (Apple, eSports,Toyota), as well as important developments, such as place marketing and social media influencers.Fully updated and streamlined pedagogy, including refocused recommended readings at the end of each chapter, encouraging expanded knowledge.NEW to Connect: Connect has now been updated to include a brand-new chapter on the Environment, Sustainable Marketing and Society, as well as eight brilliant new appendices covering some of the most popular digital marketing strategies today such as omnichannel techniques and user-generated content and conversion rate optimisation. The brand-new chapter and appendices are available as a supplementary eBook within Connect. Alongside the appendices, there are 18 new case studies available within the Question Bank as `Digital Marketing Case Studies' with associated case analysis questions. Each case discusses real life companies and campaigns including:- BTS's `Love Myself' Campaign Supports UNICEF to #ENDviolence- Share a Coke With .- #NoMakeUpSelfie- LEGO Ideas Online Community- My Disney Experience- Hootsuite and the British Museum- 412 Food Rescue and Google AnalyticsThis edition has also been updated to include 9 bitesize videos with associated concept check questions. Each of the videos revisit a case study in the book and provides a second look in light of the Covid-19 pandemic. The videos can be accessed on Connect and cover: - Case 2: H&M- Case 3: Marketing in a Place: Roeselare- Case 5: Cappucino Wars: Starbucks and competitors- Case 8: AstraZeneca- Case 9: Channel 4 and Maltesers- Case 11: Harley Davidson- Case 14: Lego- Case 15: Kim Kardashian: Influencer Marketing- Case 32: Online Media |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 9 (RLIN) |
15374 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Form subdivision |
Case studies. |
| Geographic subdivision |
Europe |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business and Management. |
| Source of heading or term |
ukslc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business & Management |
| Source of heading or term |
thema |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & marketing |
| Source of heading or term |
thema |
| 9 (RLIN) |
20600 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Stationery items |
| Source of heading or term |
thema |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ellis-Chadwick, Fiona, |
| Relator term |
author. |
| 9 (RLIN) |
3317 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |