The online advertising playbook : (Record no. 3879)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00950nam a2200277 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13838 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210222152432.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070122s2007 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2007002550 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBA778168 |
| Source | bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470051051 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470051054 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) 69802 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | W08679307 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BAKER |
| -- | BTCTA |
| -- | C#P |
| -- | YDXCP |
| -- | VP@ |
| -- | DLC |
| -- | DAWSON |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF6146.I58 |
| Item number | .O55 2007 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.144 |
| Edition number | 22 |
| 245 04 - TITLE STATEMENT | |
| Title | The online advertising playbook : |
| Remainder of title | proven strategies and tested tactics from the Advertising Research Foundation / |
| Statement of responsibility, etc. | Joseph Plummer ... [et al.]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, N.J. : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 302 p. |
| Other physical details | ill.; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 265-289) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Plummer, Joseph Thornton, |
| Dates associated with a name | 1941-. |
| 9 (RLIN) | 8843 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Advertising Research Foundation. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MAIN LIBRARY | MAIN LIBRARY | Book | 12/03/2012 | 23.99 | 11 | 2 | 659.144 ONL | 088996 | 05/10/2023 | 07/08/2023 | 1 | 23.99 | 22/02/2021 | Book |