The ad-makers : (Record no. 38103)

MARC details
000 -LEADER
fixed length control field 02239cam a2200325 i 4500
001 - CONTROL NUMBER
control field 17684579
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210430120020.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130404s2013 maua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013007867
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415812306 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415812305 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9780203796290 (ebk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF6146.T42
Item number N483 2013
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.14/3
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Newth, Tom von Logue.
245 14 - TITLE STATEMENT
Title The ad-makers :
Remainder of title how the best TV commercials are produced /
Statement of responsibility, etc. Tom von Logue Newth.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer Focal Press, Taylor & Francis Group,
Date of production, publication, distribution, manufacture, or copyright notice 2013.
300 ## - PHYSICAL DESCRIPTION
Extent 176 pages :
Other physical details color illustrations ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction -- TV advertising in the Internet Age -- Stages from conception to distribution -- Corporate conception to creative -- Overall campaign plan -- Product identity, message, and audience -- The agency takes over -- Refining the conceptual deck -- Interview: Agency CEO Luke Mugliston -- Preproduction -- Scripting and storyboarding -- Development of vision with production company and director -- Logistics -- Interview: Executive producer David Lyons -- Interview: Director Fredrik Bond -- Interview: production designer John Ebden -- Interview: agency producer Chris Harrison -- Interview: storyboard artist Corran Brownlee -- The shoot -- Logistics -- The onset of digital -- Interview: director Daniel Kleinman -- Interview: director Bruce MacWilliams -- Interview: cinematographer Arturo Smith -- Interview: director of photography Ben Seresin -- Post-production -- Editing -- Digital effects and animation -- Interview: visual effects and CGI supervisor Dan Seddon -- Interview: editor Steve Gandolfi -- New horizons -- Life beyond television -- Television re-imagined -- New possibilities -- An industry adapts -- Less money, less time.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Television commercials.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     PRINT MAIN LIBRARY MAIN LIBRARY Book 30/04/2021 1 659.113 LOG 113716 22/09/2022 11/05/2022 1 25.88 30/04/2021 Book

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