Connected marketing : (Record no. 3782)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00861nam a2200277 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13746 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210222152419.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050415s2006 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 075066634X |
| Terms of availability | 22.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780750666343 |
| Terms of availability | 22.99 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) 69709 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | W07931920 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Transcribing agency | StDuBDS |
| Modifying agency | Uk |
| -- | DAWSON |
| -- | Uk |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| 245 00 - TITLE STATEMENT | |
| Title | Connected marketing : |
| Remainder of title | the viral, buzz and word of mouth revolution / |
| Statement of responsibility, etc. | edited by Jusin Kirby and Paul Marsden. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford : |
| Name of publisher, distributor, etc. | Butterworth-Heinemann, |
| Date of publication, distribution, etc. | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxv, 282 p. |
| Other physical details | ill.; |
| Dimensions | 24cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Word-of-mouth advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Viral marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kirby, Justin. |
| 9 (RLIN) | 6111 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marsden, Paul. |
| 9 (RLIN) | 7234 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MAIN LIBRARY | MAIN LIBRARY | Book | 27/02/2012 | 31.99 | 18 | 658.8 CON | 088970 | 23/07/2021 | 08/06/2018 | 1 | 31.99 | 22/02/2021 | Book |