The end of advertising as we know it / (Record no. 36753)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00622aam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 8565 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210222155357.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090401t xxu||||| |||| 00| 0 eng d |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471225819 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) 53774 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 ZYM |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zyman, Sergio. |
| 9 (RLIN) | 12273 |
| 245 14 - TITLE STATEMENT | |
| Title | The end of advertising as we know it / |
| Statement of responsibility, etc. | Sergio Zyman with Armin Brott. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| -- | [Chichester] : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | c2002. |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | 239 p. |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Package design |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brott, Armin A. |
| 9 (RLIN) | 1479 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MAIN LIBRARY | MAIN LIBRARY | Book | 14/01/2004 | 18.50 | 21 | 659.1 ZYM | 067210 | 23/07/2021 | 28/02/2017 | 1 | 18.50 | 22/02/2021 | Book |