The fundamentals of marketing / (Record no. 3212)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00600nam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13162 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210222152321.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090401t xxu||||| |||| 00| 0 eng d |
| 020 10 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9782940373727 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) 68985 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 RUS |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Russell, Edward |
| 9 (RLIN) | 9635 |
| 245 14 - TITLE STATEMENT | |
| Title | The fundamentals of marketing / |
| Statement of responsibility, etc. | by Edward Russell |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Lausanne : |
| Name of publisher, distributor, etc. | Ava, |
| Date of publication, distribution, etc. | 2010 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | 192p. |
| Other physical details | ill. [chiefly col.] |
| Dimensions | 23 cm. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Promotion |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product development |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behaviour |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MAIN LIBRARY | MAIN LIBRARY | Book | 27/04/2010 | 19.95 | 48 | 7 | 658.8 RUS | 094938 | 30/01/2024 | 18/01/2024 | 1 | 19.95 | 22/02/2021 | Book |