100 ways to create a great ad / (Record no. 30043)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 01204nam a2200313 i 4500 |
001 - CONTROL NUMBER | |
control field | 42597 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20210222114343.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140429s2014 enka 001|0|eng|d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781780671680 (pbk.) : |
Terms of availability | £22.50 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | StDuBDS |
Transcribing agency | StDuBDS |
Modifying agency | StDuBDSZ |
Description conventions | rda |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5823 |
072 #7 - SUBJECT CATEGORY CODE | |
Subject category code | BUS |
Source | ukslc |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 COL |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Collins, Tim, |
Relator term | author. |
245 10 - TITLE STATEMENT | |
Title | 100 ways to create a great ad / |
Statement of responsibility, etc. | Tim Collins. |
246 3# - VARYING FORM OF TITLE | |
Title proper/short title | One hundred ways to create a great ad |
246 3# - VARYING FORM OF TITLE | |
Title proper/short title | Hundred ways to create a great ad |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | London : |
Name of publisher, distributor, etc. | Laurence King Publishing, |
Date of publication, distribution, etc. | 2014. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 208 pages : |
Other physical details | illustrations (black and white, and colour) ; |
Dimensions | 26 cm |
336 ## - CONTENT TYPE | |
Content type term | text |
Source | rdacontent |
336 ## - CONTENT TYPE | |
Content type term | still image |
Source | rdacontent |
337 ## - MEDIA TYPE | |
Media type term | unmediated |
Source | rdamedia |
338 ## - CARRIER TYPE | |
Carrier type term | volume |
Source | rdacarrier |
500 ## - GENERAL NOTE | |
General note | Includes index. |
520 8# - SUMMARY, ETC. | |
Summary, etc. | This is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-Up', it presents the key methods of devising print, television, radio, direct and online ideas. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Advertising. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Business and Management. |
Source of heading or term | ukslc |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Suppress in OPAC | 0 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | MAIN LIBRARY | MAIN LIBRARY | Book | 18/04/2017 | 22.50 | 10 | 659.1 COL | 112641 | 23/07/2021 | 28/10/2019 | 1 | 22.50 | 22/02/2021 | Book |