Commercial breaks. Insights into advertising and marketing. Selected articles (Record no. 24094)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00490cam a22001817 4500 |
| 001 - CONTROL NUMBER | |
| control field | 3698 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210222153910.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090401t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0947948007 |
| Terms of availability | 0.00 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) 12380 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 FLE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fletcher, Winston |
| 9 (RLIN) | 3681 |
| 245 #0 - TITLE STATEMENT | |
| Title | Commercial breaks. Insights into advertising and marketing. Selected articles |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Advertising Press, |
| Date of publication, distribution, etc. | 1984 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MAIN LIBRARY | MAIN LIBRARY | Book | 31/08/1999 | 12 | 659.1 FLE | 084669 | 05/05/2022 | 05/05/2022 | 1 | 22/02/2021 | Book |