Marketing essentials / (Record no. 14658)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00724cam a2200241 4500 |
| 001 - CONTROL NUMBER | |
| control field | 28359 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160706n2013 enka 000 0 eng u |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781408073681 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UK-LoR, |
| Description conventions | rda |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 DIB |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dibb, Sally |
| 9 (RLIN) | 20413 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing essentials / |
| Statement of responsibility, etc. | Sally Dibb and Lyndon Simkin. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Australia ; |
| -- | London : |
| Name of producer, publisher, distributor, manufacturer | South-Western Cengage Learning, |
| Date of production, publication, distribution, manufacture, or copyright notice | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 457 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 26 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management and Business Studies |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Simkin, Lyndon |
| 9 (RLIN) | 20414 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MAIN LIBRARY | MAIN LIBRARY | Book | 06/07/2016 | 15 | 2 | 658.8 DIB | 099215 | 21/03/2024 | 14/03/2024 | 1 | 22/02/2021 | Book |