Brand royalty : how the world's top 100 brands thrive & survive /
Haig, Matt
Brand royalty : how the world's top 100 brands thrive & survive / Matt Haig. - London : Kogan Page, 2006. - 256 p.; 22 cm.
Originally published: 2004.
Includes bibliographical references and index.
0749448261
Branding
Product management
Marketing
Product development
Corporate image
Consumer behaviour
658.82 HAI
Brand royalty : how the world's top 100 brands thrive & survive / Matt Haig. - London : Kogan Page, 2006. - 256 p.; 22 cm.
Originally published: 2004.
Includes bibliographical references and index.
0749448261
Branding
Product management
Marketing
Product development
Corporate image
Consumer behaviour
658.82 HAI