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Newsjacking : the urgent genius of real-time advertising /

Hunter, Grant

Newsjacking : the urgent genius of real-time advertising / Grant Hunter and Jon Burkhart. - London : Thames and Hudson, 2013 - 224 p. : col. ill. ; 29 cm.

ISBN: 9780500516720

Subjects--Topical Terms:
Branding (Marketing).
Advertising.
Digital media.

Dewey Class. No.: 659.144

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