The copywriting sourcebook : how to write better copy, faster - for everything from ads to websites /
Maslen, Andy.
The copywriting sourcebook : how to write better copy, faster - for everything from ads to websites / Andy Maslen. - London : Marshall Cavendish Business, 2010. - 214 p. : ill. ; 21 cm.
Includes index.
This title takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website.
9780462099743 (pbk.) : 14.99
Advertising copy.
Business and Management.
Business & Management
Advertising
Writing & editing guides
HF5825
659.132
The copywriting sourcebook : how to write better copy, faster - for everything from ads to websites / Andy Maslen. - London : Marshall Cavendish Business, 2010. - 214 p. : ill. ; 21 cm.
Includes index.
This title takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website.
9780462099743 (pbk.) : 14.99
Advertising copy.
Business and Management.
Business & Management
Advertising
Writing & editing guides
HF5825
659.132