The business of film : a practical introduction /

Greenwald, Stephen R.,

The business of film : a practical introduction / Stephen R. Greenwald, Paula Landry. - Third edition. - 368 pages : illustrations (black and white). - American film market presents . - American film market presents. .

Previous edition: 2018.

Includes bibliographical references and index.

PREFACE; INTRODUCTION; CHAPTER 1: A BRIEF HISTORY OF THE FILM INDUSTRY; CHAPTER 2: A BUSINESS OVERVIEW OF FILM; CHAPTER 3: MOVIE DEVELOPMENT; CHAPTER 4: MOVIE FINANCING; CHAPTER 5: MOVIE PRODUCTION; CHAPTER 6: MOVIE DISTRIBUTION; CHAPTER 7: MOVIE MARKETING; CHAPTER 8: FILM EXHIBITION, RETAIL & CONSUMPTION; CHAPTER 9: MOVIE ACCOUNTING; APPENDIX

'This Business of Film' explores film as a business from every angle - development, financing, production and distribution. It brings together the savvy and the statistics to let readers understand the dynamics of a complicated creative industry. - Offers a practical introduction to business practices of the film industry from planning through production and distribution using graphics, charts, and sample financing scenarios, offering readers a detailed understanding of concepts and practices like financing, business models, and different distribution schemes. - Updated and revised throughout to account for the changing media landscape including the new challenges facing the industry due to COVID-19. - Digital eResource offers forms, templates, and additional case studies for students along with test banks, quizzes, and Powerpoint slides for instructor use.

9781032108742 (pbk.) : 39.99

2022017182


Motion picture industry.
Motion picture industry--United States.
Performing Arts.
Films, cinema
The arts: general issues
Electronic, holographic & video art
Film production: technical & background skills

PN1993.5.U6 / G74 2022

791.430973

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