Thinking with type : a critical guide for designers, writers, editors, & students /

Lupton, Ellen.

Thinking with type : a critical guide for designers, writers, editors, & students / Ellen Lupton. - 2nd rev. and expanded ed. - New York : Princeton Architectural, c2010. - 224 p. : ill. (chiefly col.) ; 22 cm.

Previous ed.: 2004.

Includes bibliographical references and index.

This revised and expanded edition has 48 pages of new content, which includes style sheets for print and web, type format technologies, screen fonts, how to use lining and non-lining numerals, and how to use small caps. "Thinking with Type is to typography what Stephen Hawking's A Brief History of Time is to physics."-I Love Typography The best-selling Thinking with Type in a revised and expanded second edition: Thinking with Type is the definitive guide to using typography in visual communication. Ellen Lupton provides clear and focused guidance on how letters, words, and paragraphs should be aligned, spaced, ordered, and shaped. The book covers all typography essentials, from typefaces and type families, to kerning and tracking, to using a grid. Visual examples show how to be inventive within systems of typographic form, including what the rules are, and how to break them. This revised edition includes forty-eight pages of new content with the latest information on: style sheets for print and the web the use of ornaments and captions lining and non-lining numerals the use of small caps and enlarged capitals mixing typefaces font formats and font licensing Plus, new eye-opening demonstrations of basic typography design with letters, helpful exercises, and dozens of additional illustrations. Thinking with Type is the typography book for everyone: designers, writers, editors, students, and anyone else who works with words. If you love font and lettering books, Ellen Lupton's guide reveals the way typefaces are constructed and how to use them most effectively.

9781568989693 (pbk.) : 14.99

2010005389


Graphic design (Typography)
Type and type-founding.
Technology.
Industrial chemistry & manufacturing technologies
Graphic design
Industrial / commercial art & design
Typography & lettering
History of art

Z246 / .L87 2010

686.22

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