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The practice of market research : an introduction /

McGivern, Yvonne,

The practice of market research : an introduction / Yvonne McGivern. - Fourth edition. - xxxv, 572 pages : illustrations ; 25 cm

Previous edition: 2009. Formerly CIP.

Includes bibliographical references and index.

ISBN: 9780273773115 (pbk.) : £45.99

Nat. Bib. No.: GBB303022 bnb

Subjects--Topical Terms:
Marketing research.
Marketing research--Methodology.

Dewey Class. No.: 658.83

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