Business model generation : a handbook for visionaries, game changers, and challengers /
Osterwalder, Alexander.
Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries. - Hoboken, N.J. : Wiley, c2010. - 278 p. : col. ill. ; 20 x 25 cm.
Includes bibliographical references (p. 276).
1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
9780470876411 (pbk.) 0470876417 (pbk.)
2011280326
Business planning.
New business enterprises.
Strategic planning.
658.4/012
Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries. - Hoboken, N.J. : Wiley, c2010. - 278 p. : col. ill. ; 20 x 25 cm.
Includes bibliographical references (p. 276).
1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
9780470876411 (pbk.) 0470876417 (pbk.)
2011280326
Business planning.
New business enterprises.
Strategic planning.
658.4/012