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Customer innovation : delivering a customer-led strategy for sustainable growth /

Debruyne, Marion,

Customer innovation : delivering a customer-led strategy for sustainable growth / Marion Debruyne, Koen Tackx. - Second edition. - 1 online resource (265 pages)

Revised edition of Customer innovation, 2014.

Includes bibliographical references and index.

ISBN: 9780749484194 (e-book)

Subjects--Topical Terms:
Customer relations.
Customer services.
Strategic planning.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.5 / .D437 2019

Dewey Class. No.: 658.812

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