Understanding digital marketing : marketing strategies for engaging the digital generation /
Ryan, Damian.
Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan & Calvin Jones. - London : Kogan Page, 2009. - xii, 276 p. ill.; 25 cm.
Includes bibliographical references (p. [269]-271) and index.
0749453893 £19.99 9780749453893 £19.99
2008034688
GBA8C6439 bnb
Internet marketing.
Social media
Strategic planning
Marketing--Management.
HF5415.1265 / .R93 2009
658.872
Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan & Calvin Jones. - London : Kogan Page, 2009. - xii, 276 p. ill.; 25 cm.
Includes bibliographical references (p. [269]-271) and index.
0749453893 £19.99 9780749453893 £19.99
2008034688
GBA8C6439 bnb
Internet marketing.
Social media
Strategic planning
Marketing--Management.
HF5415.1265 / .R93 2009
658.872