Design management : using design to build brand value and corporate innovation /
Borja de Mozota, Brigitte.
Design management : using design to build brand value and corporate innovation / Brigitte Borja de Mozota. - New York : [Garsington Allworth / Design Management Institute Windsor, distributor],, c2003. - vi, 281 p. ill.; 23 cm.
Includes bibliographical references and index.
1581152833 £18.95 9781581152838 £18.95
2003020913
GBA3W3621 bnb
Manufacturing
Industrial design
TS183 / .B56 2003
658.5752
Design management : using design to build brand value and corporate innovation / Brigitte Borja de Mozota. - New York : [Garsington Allworth / Design Management Institute Windsor, distributor],, c2003. - vi, 281 p. ill.; 23 cm.
Includes bibliographical references and index.
1581152833 £18.95 9781581152838 £18.95
2003020913
GBA3W3621 bnb
Manufacturing
Industrial design
TS183 / .B56 2003
658.5752