Brands and branding /
Clifton, Rita.
Brands and branding / Rita Clifton and John Simmons with Sameena Ahmad ... [et al.]. - 1st ed. - Princeton, New Jersey : Bloomberg, c2004. - xv, 256 p., [16] p. of plates ill. 23 cm. - Economist series. . - Economist series. .
Includes index.
1576601471 (alk. paper)
Branding
Brand names
Brand name products.
658.827
Brands and branding / Rita Clifton and John Simmons with Sameena Ahmad ... [et al.]. - 1st ed. - Princeton, New Jersey : Bloomberg, c2004. - xv, 256 p., [16] p. of plates ill. 23 cm. - Economist series. . - Economist series. .
Includes index.
1576601471 (alk. paper)
Branding
Brand names
Brand name products.
658.827