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Digital advertising /

McStay, Andrew.

Digital advertising / Andrew McStay. - 1st ed. - Basingstoke : Palgrave Macmillan , 2010. - viii, 274 p. ill. 24 cm.

Includes index.

ISBN: 9780230222403 9780230222410 (pbk.)

Subjects--Topical Terms:
Advertising
Digital media

Dewey Class. No.: 302.231

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