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Marketing communications : discovery, creation and conversations /

Fill, Chris,

Marketing communications : discovery, creation and conversations / Chris Fill and Sarah Turnbull. - Seventh edition. - 1 online resource (761 pages) : color illustrations. - Always Learning . - Always learning. .

Includes bibliographical references at the end of each chapters and indexes.

ISBN: 9781292093833 (e-book)

Subjects--Topical Terms:
Communication in marketing.
Marketing channels.
Sales promotion.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.123 / .F555 2016

Dewey Class. No.: 658.802

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