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Integrated marketing communication : creative strategy from idea to implementation /

Blakeman, Robyn, 1958-

Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman. - Second edition. - 1 online resource (338 pages)

First edition published 2007--T.p.verso.

Includes bibliographical references and index.

ISBN: 9781442221239 (e-book)

Subjects--Topical Terms:
Communication in marketing.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.123 / .B535 2015

Dewey Class. No.: 658.8/02

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