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Digital innovations for mass communications : engaging the user /

Lester, Paul Martin.

Digital innovations for mass communications : engaging the user / Paul Martin Lester. - 1 online resource (295 pages) : illustrations

Includes bibliographical references and index.

section I. Essential knowledge -- section II. User-generated content -- section III. Database-generated content -- section IV. Software-driven content -- section V. Immersive experiences.

ISBN: 9780203071816 (e-book)

Subjects--Topical Terms:
Mass media--Technological innovations.
Communication--Technological innovations.
Mass media and technology.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: P96.T42 / D53 2014

Dewey Class. No.: 302.23/1

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