Branding and product design an integrated perspective /
Hestad, Monika.
Branding and product design an integrated perspective / [electronic resource] : Monika Hestad. - Burlington, Vt. : Gower, c2013. - xv, 166 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Brand name products.
Product design.
Branding (Marketing)
Electronic books.
HF5415.1255 / .H47 2013
658.8/27
Branding and product design an integrated perspective / [electronic resource] : Monika Hestad. - Burlington, Vt. : Gower, c2013. - xv, 166 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Brand name products.
Product design.
Branding (Marketing)
Electronic books.
HF5415.1255 / .H47 2013
658.8/27