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The fundamentals of marketing /

Russell, Edward

The fundamentals of marketing / by Edward Russell - Lausanne : Ava, 2010 - 192p. ill. [chiefly col.] 23 cm.

ISBN: 9782940373727

Subjects--Topical Terms:
Promotion
Marketing
Product development
Consumer behaviour
Branding

Dewey Class. No.: 658.8 RUS

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