Ads, fads, and consumer culture advertising's impact on American character and society /

Berger, Arthur Asa, 1933-

Ads, fads, and consumer culture advertising's impact on American character and society / [electronic resource] : Arthur Asa Berger ; with illustrations by the author. - 4th ed. - Lanham [Md.] : Rowman & Littlefield Publishers, Inc., 2011. - xxiii, 233 p. : ill. (some col.)

Includes bibliographical references and index.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.






Advertising--United States.
Popular culture--United States.
Consumer education--United States.


Electronic books.

HF5823 / .B47 2011

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