City branding theory and cases /
City branding theory and cases / [electronic resource] :
edited by Keith Dinnie.
- Houndmills, Basingstoke, Hampshire, UK ; New York : Palgrave Macmillan, c2011.
- xxix, 239 p.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Branding (Marketing)--Case studies.
City promotion--Case studies.
Municipal government--Public relations--Case studies.
Electronic books.
HF5415.1255 / .C485 2011
352.7/48216
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Branding (Marketing)--Case studies.
City promotion--Case studies.
Municipal government--Public relations--Case studies.
Electronic books.
HF5415.1255 / .C485 2011
352.7/48216