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Advertising as communication

Dyer, Gillian.

Advertising as communication [electronic resource] / Gillian Dyer. - London ; New York : Methuen, 1982. - ix, 191 p. : ill. - Studies in culture and communication . - Studies in communication. .

Includes bibliographies and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

ISBN:

LCCN:

Subjects--Topical Terms:
Advertising.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5821 / .D89 1982

Dewey Class. No.: 659.1

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