Vision and values in design management
Hands, David, Ph. D.
Vision and values in design management [electronic resource] / David Hands. - First ed. - Lausanne : AVA Publishing, 2018. - 1 online resource (192 p.) : ill. - Required reading range AVA academia . - AVA academia. .
"Vision and Values in Design Management explores the value of design as a key strategic resource that can be utilized in the pursuit of securing a competitive advantage within highly complex and emergent markets. Throughout the book, David Hands offers contributions from key thinkers and practitioners drawn from both industry and academia to provide an essential guide to the development, key issues and future directions of design management."--Bloomsbury Publishing.
Electronic reproduction.
London :
Bloomsbury Publishing,
2014.
Available via World Wide Web.
Access limited by licensing agreement.
9781350088931 (online)
Design--Management.
Marketing.
NC715 / .H36 2018
Vision and values in design management [electronic resource] / David Hands. - First ed. - Lausanne : AVA Publishing, 2018. - 1 online resource (192 p.) : ill. - Required reading range AVA academia . - AVA academia. .
"Vision and Values in Design Management explores the value of design as a key strategic resource that can be utilized in the pursuit of securing a competitive advantage within highly complex and emergent markets. Throughout the book, David Hands offers contributions from key thinkers and practitioners drawn from both industry and academia to provide an essential guide to the development, key issues and future directions of design management."--Bloomsbury Publishing.
Electronic reproduction.
London :
Bloomsbury Publishing,
2014.
Available via World Wide Web.
Access limited by licensing agreement.
9781350088931 (online)
Design--Management.
Marketing.
NC715 / .H36 2018