Visible Signs an introduction to semiotics in the visual arts /
Crow, David, 1962-
Visible Signs an introduction to semiotics in the visual arts / [electronic resource] : by David Crow. - Third edition. - London ; New York : Fairfield Books, an imprint of Bloomsbury Publishing Plc, [2016] - 1 online resource (192 p. : ill. (chiefly color)) - Required reading range .
includes bibliographical references (p. 188) and index.
Machine generated contents note: -- Foreword -- Introduction -- Chapter 1: Components. What is Theory?; Agreement; Portfolio. -- Chapter 2: How Meaning is Formed. Categories of Sign; Value; Portfolio. -- Chapter 3: Reading the Sign: The Reader; Convention and Motivation; Portfolio. -- Chapter 4: Text and Image: Digital and Analogue Codes; Advertising Writing; Portfolio. -- Chapter 5: Official Language: Habitus; The Production of Legitimate Language; The Competition for Cultural Legitimacy; Portfolio. -- Chapter 6: Unofficial Language: Unofficial Codes; The Graffiti Writer; Unofficial Language and the Visual Arts; Portfolio. -- Chapter 7: Symbolic Creativity: Hyperinstitutionalisation; Portfolio. -- Chapter 8: Junk and Culture: Dirt and Taboo; Rubbish Theory; Rubbish as a Resource; Portfolio. -- Chapter 9: Open Work: The Open Work; Portfolio. -- Self-directed Study: Exercises -- References. -- Bibliography -- Index -- Acknowledgements and picture credits.
"Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application. The third edition of Visible Signs features new material from international designers and new creative exercises to accompany each chapter. This new edition also features a new design and layout. "-- "Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application. The third edition of Visible Signs features new material from international designers and new creative exercises to accompany each chapter. This new edition also features a new design and layout"--
Electronic reproduction.
London :
Bloomsbury Publishing,
2014.
Available via World Wide Web.
Access limited by licensing agreement.
9781474232432 (online)
Semiotics.
Semiotics and art.
Visual communication.
P99 / .C77 2016
302.2
Visible Signs an introduction to semiotics in the visual arts / [electronic resource] : by David Crow. - Third edition. - London ; New York : Fairfield Books, an imprint of Bloomsbury Publishing Plc, [2016] - 1 online resource (192 p. : ill. (chiefly color)) - Required reading range .
includes bibliographical references (p. 188) and index.
Machine generated contents note: -- Foreword -- Introduction -- Chapter 1: Components. What is Theory?; Agreement; Portfolio. -- Chapter 2: How Meaning is Formed. Categories of Sign; Value; Portfolio. -- Chapter 3: Reading the Sign: The Reader; Convention and Motivation; Portfolio. -- Chapter 4: Text and Image: Digital and Analogue Codes; Advertising Writing; Portfolio. -- Chapter 5: Official Language: Habitus; The Production of Legitimate Language; The Competition for Cultural Legitimacy; Portfolio. -- Chapter 6: Unofficial Language: Unofficial Codes; The Graffiti Writer; Unofficial Language and the Visual Arts; Portfolio. -- Chapter 7: Symbolic Creativity: Hyperinstitutionalisation; Portfolio. -- Chapter 8: Junk and Culture: Dirt and Taboo; Rubbish Theory; Rubbish as a Resource; Portfolio. -- Chapter 9: Open Work: The Open Work; Portfolio. -- Self-directed Study: Exercises -- References. -- Bibliography -- Index -- Acknowledgements and picture credits.
"Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application. The third edition of Visible Signs features new material from international designers and new creative exercises to accompany each chapter. This new edition also features a new design and layout. "-- "Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application. The third edition of Visible Signs features new material from international designers and new creative exercises to accompany each chapter. This new edition also features a new design and layout"--
Electronic reproduction.
London :
Bloomsbury Publishing,
2014.
Available via World Wide Web.
Access limited by licensing agreement.
9781474232432 (online)
Semiotics.
Semiotics and art.
Visual communication.
P99 / .C77 2016
302.2