The design of business : why design thinking is the next competitive advantage /
Martin, Roger L.
The design of business : why design thinking is the next competitive advantage / Roger Martin. - Boston, Mass. : Harvard Business, c2009. - xiii, 190 p. ill.; 22 cm.
Includes bibliographical references and index.
1422177807 £19.99 9781422177808 £19.99
Creative ability in business
Lateral thinking.
Creative thinking.
Knowledge management
Management
HD53 / .M3644 2009
658.4063 MAR
The design of business : why design thinking is the next competitive advantage / Roger Martin. - Boston, Mass. : Harvard Business, c2009. - xiii, 190 p. ill.; 22 cm.
Includes bibliographical references and index.
1422177807 £19.99 9781422177808 £19.99
Creative ability in business
Lateral thinking.
Creative thinking.
Knowledge management
Management
HD53 / .M3644 2009
658.4063 MAR