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The next big thing : spotting and forecasting consumer trends for profit /

Higham, William

The next big thing : spotting and forecasting consumer trends for profit / William Higham - ix, 261 pages : illustrations ; 25 cm

Includes bibliographical references and index

ISBN: 9780749454500

Subjects--Topical Terms:
Consumer behavior
New products
Sales forecasting

Dewey Class. No.: 658.8342 HIG

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