Complicated lives : the malise of modernity /
Willmott, Michael, 1952-
Complicated lives : the malise of modernity / Michael Willmott and William Nelson. - Chichester : Wiley, 2005. - 246 p. ; 23 cm.
Originally published: 2003.
Drawing on a 3-year project, this book is about the complexities of modern living and the challenges it presents to companies and organizations seeking to be consumer-led.
9780470012635 (pbk.) : 12.99
Customer relations.
Success in business.
Complexity (Philosophy)
Business and Management.
HF5415.5
658.812 WIL
Complicated lives : the malise of modernity / Michael Willmott and William Nelson. - Chichester : Wiley, 2005. - 246 p. ; 23 cm.
Originally published: 2003.
Drawing on a 3-year project, this book is about the complexities of modern living and the challenges it presents to companies and organizations seeking to be consumer-led.
9780470012635 (pbk.) : 12.99
Customer relations.
Success in business.
Complexity (Philosophy)
Business and Management.
HF5415.5
658.812 WIL